VIDEO PREMIERE: JAGGED BAPTIST CLUB “CHANGE TODAY (START FEELING GOOD)”
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Blake Stokes was the former frontman of the underrated L.A. outfit TEST, but he’s back with a supercharged new outfit called Jagged Baptist Club and a wild new song about going wild. The pounding four-on-the-floor frontal assault “Change Today” is like when Primal Scream decided to out Stones the Rolling Stones: 60s attitude with maxed-out rock-and-then-some production and an everything-in-the-red aesthetic that’s got room for screams, shouts and even synthesizers if they sound like they’re about to blow a circuit. (There’s a little solo Iggy, too, at least in terms of sheer commitment to a charismatic concept.) While it’s not intended particularly seriously—director/editor Styles Wolff Baker‘s video deploys a definition of “feeling good” with lots of room for grotesque close-ups of seafood appetizers and extremely aggressive aerobics moves—there’s still a genuine positivity in play here, reflecting Stokes own bounce-back from tough times when he was battling an alcohol addiction and living in his lock-out in Vernon. Now he’s sober and ready to put out a new record, and if “Change Today” isn’t quite an anthem, it’s still sort of an announcement about the new way things are gonna work. Says Stokes:
“‘Change Today (Start Feeling Good)’ was one of the first songs written for the album and immediately it felt like a single. In fact, it felt like the soundtrack to a truck commercial—hence the video. This one is all about raved-up Stones-style swagger, shouting nonsense lyrics and having a great time. It’s the biggest bit of traditional ‘fun’ on the album. Shake it.”