December 20th, 2018 | Album reviews

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The Name Is Flaunt EP

For more than three decades, J.Rocc has been an unwavering constant in the West Coast hip hop/turntablist scene. Emerging as a founding member of legendary DJ collective the Beat Junkies, J.Rocc has released two albums and dozens of singles under a variety of names, produced for several groups, and toured as Madlib’s live DJ for many years. Now under his Flaunt Edwards alias, J.Rocc returns to showcase his talents at pulling apart and reconstructing a song the way only an expert DJ. The Name Is Flaunt is only six tracks long, but it covers every tempo and style it should. Opener “No Fun” takes Kraftwerk samples and amplifies them into high energy, fast-paced footwork. “Anymore” finds Flaunt exploring more footwork vibes, but this time across Rose Royce’s classic “Love Don’t Live Here Anymore,” creating a wonderful electro meets G-funk concoction. “Desilu” blends thumping house beats with Desi Arnaz’s “Babalu,” producing one of the heaviest dance tracks on the record. The Highway” finds Flaunt moving back to some more Kraftwerk—this time blending their famous “Computer World” with drum ‘n’ bass rhythms to great effect. Finally, the record closes with an interesting slower pair of tracks, “Frisco” and “The Move”—both a little less dizzying than the four that precede them, but they make for a perfect wind-down after the relentless speed and intricacy. All in all: an impressive, nicely balanced release from one of instrumental hip-hop’s true masters.

—Simon Weedn