VIDEO PREMIERE: DAISY “BLEACH”
L.A. trio Daisy are a band who found their sound at the opposite limits of loud and quiet—when they hit, they hit hard, and when they pull back, you’ll basically be alone with the soft rustling of your thoughts and breath. It’s a dynamic that was all over the rock underground of the 90s, and it still sounds powerful now, and it’s at the heart of their new single “Bleach,” second from a coming album. (Yes, if you like that Nirvana record, you’ll find a way into this—but it might help if you like the Melvins or AmRep, too.) This video is all about atmosphere and ritual, literalized in a candle-lit seance that bleeds into adjacent methods of trading cash for celestial favor—you gotta pay to make phone calls in this world so why would talking to the next be free?—and eventually climaxes in a burst of pure light. It’s a nice fit for the song, and maybe a peek at the otherworldly presence on deck for tonight’s official single release at the Factory DTLA—info here!