VIDEO PREMIERE: ELECTRIC LOOKING GLASS “SOMEDAY SOON”
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L.A.’s new crew Electric Looking Glass revel in aspects of psychedelia often neglected these days. No harsh fuzz or caveman clumsiness here—instead, ELG are concerned with the finer things, and “Someday Soon” is a lovingly architected (because this is just too sophisticated for a word as blunt as “built”) UK-style pop-psych song with every shimmering detail rendered just-so. It’s more than four minutes long, yes, but it never stops working. ELG make sure mood, meaning, melancholy and even Mellotron are in constant kaleidoscopic motion, resolving and dissolving from moment to moment. Remember that line about picturing yourself on a boat on a river? Because ELG have saved a seat in the sun for you. Says the band’s Brent: “‘Someday Soon’ is a wistful but fun pop song full of harmonies, jangly guitars and delicate harpsichord. Lyrically it longs for a time or place—either real or imagined—that one can never return or escape to. It’s an ode to some unattainable ideal. A brief fantasy about a magic other-place.”
The video by Mat Dunlap is a valentine to technicolor times, with dreamy/grainy Scopitone-style saturation and the playful spirit of a Monkees musical interlude. (Surprised there isn’t some squared-out couple in stuffy pre-war earth tone dress, sputtering why-I-never as the ELG lads frolic by—but this video hasn’t time or space for anybody, stuffy or no, to feel the least bit unhappy.) “Someday” comes from a twin-spin double-A-side 45 due in July from Hypnotic Bridge Records, who already boast a top-notch roster of L.A. RECORD-a-delic favorites like Mad Walls, Creation Factory, Frankie and the Witch Fingers and Triptides. They’ll play a private show on June 29 at L.A.’s historic and gorgeous HM157—you can RSVP here—as well as a set at Harvard and Stone on July 18.