VIDEO PREMIERE: ALLOFME “LOSING TOUCH”
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Absence makes the heart grow fonder, but can also stop it altogether. ALLOFME’s interstellar video for “Losing Touch” (off his recent The Past Is Still Present) showcases an artist obsessed with space, whether it be in the cosmos or here on earth. Even his sumptuous auto-tuned vocal is delivered in minimal, legato flights. This is a narc’d out breakup song with an insidiously weird beat, a sad jam about losing someone slowly and painfully. From ALLOFME:
“’Losing Touch’ is about me coming to terms with realizing I’m losing a relationship with someone I had loved because I have been pursuing other dreams and moved out of the state we lived in. It’s a world view that either you to stay committed to your dreams or stay in a relationship and accept the consequences either way.”
The most-striking part of ‘Losing’ is its earnestness. The lyrics are straightforward and contrite, and his performance is devoid of affect. Like, he really means this. Repeated listening is rewarded; there are many quiet moments and words that hit the ear differently depending on how vulnerable you’re feeling. The drama is in the lack of accoutrement—this is steak without the garnish, a whiskey straight in the dark night of the soul. Livvy, the video’s director, says:
“I wanted the video to make people feel how the song made me feel. The first time I heard ‘Losing Touch,’ I felt like I was floating through space. That’s what I wanted to be reflected in the video. The song has so much depth, and I wanted to channel that.”
ALLOFME’s moniker recalls another breakup classic—the jazz standard of the same name. Both songs wrap a bitter pill in lush arrangement, a necessary salve for a broken heart.