Sugar Candy Mountain come beaming in this morning with AM gold from a parallel universe—or is this one the parallel universe now?—that's perfect for walking on the beach at the end of On The Beach, with an especially charming video directed by Arsenii Vaselenko that finds a perfect balance between sci-fi optimism and retro what-could-have-been nostalgia. (That's what laser light shows do best!) The song comes from Sugar Candy Mountain's brand-new Do Right album, released last week on People In A Position To Know, and singer/guitarist Ash Reiter explains here just how she got to "Mar-A-Lago":" /> L.A. Record

VIDEO PREMIERE: SUGAR CANDY MOUNTAIN “MAR-A-LAGO”

May 7th, 2018 | News

Oakland duo Sugar Candy Mountain come beaming in this morning with AM gold from a parallel universe—or is this one the parallel universe now?—that’s perfect for walking on the beach at the end of On The Beach, with an especially charming video directed by Arsenii Vaselenko that finds a perfect balance between sci-fi optimism and retro what-could-have-been nostalgia. (That’s what laser light shows do best!) The song comes from Sugar Candy Mountain’s brand-new Do Right album, released last week on People In A Position To Know, and singer/guitarist Ash Reiter explains here just how she got to “Mar-A-Lago”:

“Much of the album was written during the election and inauguration of Trump. Like many, I found myself trying to understand how this could be possible and wondering what to do next. Of course as a musician I wrote a song. What I saw was a lost generation, a mass of people that felt voiceless and vaguely unsatisfied with life. All these people were looking for something and hoped Trump could give it to them. ‘Mar-a-lago’ is written from their point of view, pleading: ‘Lead me on, lead me somewhere, I just want what I deserve / Lead me on, lead me somewhere, make me someone, make me yours.’ I have felt all these feelings: wanting someone to show the way, someone to satisfy your unnamed gnawing desires, to matter, to belong. When broken down this way I could begin to empathize with people I previously couldn’t even fathom.”

Do Right was written (in part) and recorded (with help from Jason Quever of Papercuts, Matt Popieluch of Big Search and frequent sax sessioneer Joe Santa Maria) when Sugar Candy Mountain was living in L.A., and you can get a copy here. You can see Sugar Candy Mountain themselves at a few choice summer festivals: Hickey Fest on June 16 and Miami Psych Fest on June 23. Complete credits for video below!

Director – Arsenii Vaselenko
DP – Michael Duffy
1st AC – Esther Santamaria
Gaffer – Tandy Kyne
Best Boy Electric – Xavier Gomez
Key Grip – Dan Junamen
Best Boy Grip – Lukas Zanoli
Swing – Patricio Trejo Lerdo
VFX Artist – Stefano Giorgetti
Laser FX Artist – Peter Clark
Laser & Projector Operator – Cody Samson
Editor – Stu Barnes
Colorist – Chris Martin at MFD
Additional Compositing – Michael Benna
Wardrobe Stylist – Jill Anderson
Production Assistant – Collette Wylie
Special Thanks – Little Giant Lighting & Grip, Capitol Art Studio, Mission Film & Design