New Music and Arts Festival at the Rose Bowl Next Summer?
AEG is in talks to book a music and arts festival at the Rose Bowl as soon as next summer, pending a six month long environmental impact review and feedback from the surrounding community. According to members of the Pasadena City Council, a Coachella-like festival could be a stimulus to the local economy. From KCRW:
Last year, the Rose Bowl hosted 18 events, exceeding the city mandated limit of 12 per year. Festival proponents, like Pasadena City Councilman Victor Gordo, believe an annual music festival could help reduce that number by providing a predictable, lucrative revenue stream. The preliminary deal guarantees $3 million in net earnings for the Rose Bowl Operating Company. To put that figure in perspective, it takes the Bowl an entire year to earn roughly the same amount from the [nearby] Brookside Golf Course.
You can read more about the proposed festival here.