Via: paidContent

David Dorn doesn’t flinch when the C word—“cheesy”—comes up during an interview about Rhino Entertainment. He embraces it, talking about the two extremes of the Warner Music Group (NYSE: WMG) catalog division—a “really great sense of humor” that can result in something like Golden Throats, the series of compilations featuring performers best known for talents other than singing, and on the flip side, “the most amazing musical experience thought out and well curated” like the limited-edition Rhino Handmade series. A few minutes in, it’s clear his title could be Chief Evangelist. But as of today his real role at Rhino is to mesh that enthusiasm with making money as SVP, Global Sales and Digital Strategy, U.S. Repertoire.

With this promotion, the 17-year Rhino vet takes responsibility for physical and digital sales, along with developing the global digital sales and promotion strategy for the company’s U.S. catalog. He’ll also be working with Warner Music International affiliates on their digital strategies and catalog efforts. He had been in charge of e-commerce activities in the U.S. and operating the international department. Dorn remains based in LA. “How do we globalize our efforts? It’s easier said than done. We trying to get everybody to row in the same direction.” [Read More]