Via: paidContent

Apple’s music and app stores straddle paid content’s demographic fault line. Apps, a fundamentally interactive experience, are tailor-made for the digital natives, whereas the static 99-cent music download remains wedded to a bygone era. Of course, the kids still like music, but the current digital-music product doesn’t compel them to part with their cash in the way an app does. The simple fact is that apps have far greater monetary value for youth than music does.

Music product innovation is the music industry’s way into the app store. The CD generation still values music, but those customers are becoming the foundation of music sales just when they should be making way for the next generation of music buyers. Indeed, three-quarters of digital music buyers are age 25 and older. So while it’s good news for Apple that it has discovered a way to monetize youth, it does little to help music sales. [Read More]