Via: paidContent

After months of offering advance releases, exclusives and competition prizes as inducements to premium subscribers, Spotify is now doing the opposite. Sort of.

The music service is making a song and dance about an “exclusive” new Jimi Hendrix video – it’s first ever video foray – that’s only available to its free users.

Spotify announced its pleasure at bagging a “world exclusive” on the video – but Twitter filled up with depressed onlookers, perceiving Spotify has launched a new video service, scratching their heads that they couldn’t see it.

But Tweeters, chillax – the video, which appears on the Home page for free Spotify users, is a one-off paid ad placement by Sony (NYSE: SNE) Music for the forthcoming new Hendrix album, Valleys Of Neptune – and paying customers don’t see ads. [Read More]