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SPOTIFY STAFFING UP FOR U.S. LAUNCH

December 24th, 2009 · No Comments

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Via: paidContent

Reasons for the delay actually aren’t totally clear. FT.com last month reported U.S. execs’ concerns about the ad-funded portion of Spotify’s freemium model. But that may not be the whole story. Asked about timescale on the fringes of this month’s Le Web conference, Spotify adviser Shakil Khan suggested something more mundane: “That’s the million dollar question.

“The reason behind it is – somewhere the messaging gets lost – we could launch tomorrow. But there’s a lot of associated issues, for example business licenses, Visas, operations teams in various cities, advertising sales guys in San Francisco, in Los Angeles, in New York

“(We’re) trying to hire these people, trying to get everything right so we have the whole package rather than launch a music service which has 20 million users and, three months later, no staff and the whole system goes bust.” [Read More]

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