Via: paidContent

When free music identifier Shazam, one of iPhone’s flagship apps, launched a paid version in November, many existing users would have been forgiven for being annoyed by a new five-uses-a-month limit on the free old counterpart.

But, one month on, the $4.99 (£2.99) Shazam Encore is #2 in iTunes paid music apps chart, the same position as was occupied by the free equivalent. It’s a freemium strategy that appears to be working. Shazam CEO Andrew Fisher won’t detail numbers but tells us: “The uptake of Encore has exceeded our expectations.” [Read More]