Cold War Kids did their first-ever interview with L.A. RECORD—over burritos at night at Brite Spot—and we always knew they’d end up doing something pretty great because they showed up to the photo shoot in full perfect costume. Today they release an interactive version of their video for “I’ve Seen Enough,” made with Wilco doc director Sam Jones. Each band member was filmed playing four different tracks—guitarist Jonnie Russell plays vibrophone, guitar, piano and organ, for example—and once the video loads, you can switch each member between their four different tracks or mute them completely, all in real time. This is one step closer to making every song on MTV sound like Lee Perry mixed it. Try it yourself here and read on for more info:
New York, NY – May 20, 2009 – MTVMusic.com is the exclusive home for the debut of the Cold War Kids’ hyper-interactive new video, “I’ve Seen Enough,”. The video, directed by Tool of North America’s Sam Jones, (Wilco’s I Am Trying to Break Your Heart), was designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play – and is being released solely for the Web.
Music fans can visit coldwarkids.mtvmusic.com to experience the video, whose core feature is the four distinctly different versions of the song played by the band’s four members. Each member was filmed on a darkly lit stage, playing their parts on vibraphone, guitar, bass, keyboard, standup bass, and more. These versions were recorded so the parts can be mixed together or played on their own.
Every change the fan makes happens in real time, including every stop, start, or mid-stream instrument change. Without skipping a beat, a fan can silence everything but the vocals and bring in the drums, or start with the full band, pull the keyboard and add the xylophone, or sweep away the standup bass at the last minute and cue the bass guitar for the song’s closing notes. The remix possibilities are endless. The video is experienced in a more “full-screen” environment, truly allowing the viewer controlling the action from “inside” the studio, and it will be seamlessly weaved into the look and feel of the MTVMusic.com fabric.
“The idea was that fans would be able to create an interesting new variation of the track every time, a new listening experience,” says director Sam Jones, of Tool. “Plus, it’s just fun to play with – there are so many ways to mix the instruments and vocals, and so many chances to get creative.”






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