JOE GORGEOUS / HOOVERIII: SPLITTER
JOE GORGEOUS / HOOVERIII
The drive to establish one’s voice in a time of commerce and late capitalism is a matter of urgency in these strange days. HooverIII—rather Bert Hoover of Jesus Sons and Mind Meld—has with one side of this cassette created something akin to a sunshined Theoretical Girls record. It’s a departure for Bert, but it seems to encapsulate the creative identity that drives such artists, and it’s refreshing that an artist can take risks today and still find rewards this rich. Resist the notion to try and define this record, as definitions do no service to the musical exploration found therein. Joe Gorgeous (formerly of The Longshots) and his part of the cassette relies more on a singer/songwriter perspective. Although it reflects an 80s pop sensibility, it does so with charm lacking in other attempts at tackling this sound. There is a lo-fi quality that gives the songs an edge that might be missing had this been a more polished recording. It suggests an undercurrent of rage and discontent that lends itself to a punk aesthetic. Good listening through both sides of this Splitter—projects like these make being a music fan completely worth it.
— Nathan Martel